You might be wondering...
While we may be able to anticipate some of the questions our company has received over the decades, every client has different concerns and priorities. We absolutely if you have a question not on this list, and would be glad to answer it via phone or email.
How long does it take to get a website?
Can you convert my old site? How do I transfer to you?
We'd be glad to convert your previous design into our CMS and match as much functionality as possible, but we also want you to consider why you're interested in keeping a site that wasn't working for you before.
Transferring to us just requires a signed agreement and your domain name information. We will set up a web space for you and connect it to your domain name.
How do I get my inventory on the site?
2. You can connect your EDGE POS and upload your inventory nightly.
3. You can take your own photos and manually manage the online inventory.
4. You can get photos from vendors and manually upload those manually.
If you are a jewelry store, you can begin telling your vendors that you need the photography associated with the products you are buying from. They can email you, or us, and you can get high quality images of your existing in-store merchandise that way.
In the interim, you can look at your products, determine what is the best selling, what is the shiniest and newest, what is the most current for the season, and what you want to give more push to on the web. You can get those images from the manufacturer as well. Just make sure you say you need them for web; jpg-for-print files won't work. (We call those CMYK and we need RGB)
After you have your jpgs and pngs in order, you log into your system with one of us on the line, and we show you how it's done. You'll be able to sort them the way you need to, put them in the categories appropriate, and upload multiple angles for your products, too.
Do I have to have a storefront to get a website with you folks?
If you're in the biz, we know your work and will do the best at representing it.
What are my design options?
Many of these designs require essential, basic store photography such as inside, outside, staff, and very often the the bench -- in addition to all those fabulous photos of your jewelry.
How much time do I need to spend on my site every day?
Should I sell online? Can I sell online? Would I sell online?
What happens if you go out of business?
The industry landscape today is much different than when we entered in 2003. Jewelry designers and vendors are shaking up the norm by selling direct online and cutting out the local retail jewelers. Established retail stores have to pivot faster and break the old style of thinking.
But we get it; in this uncertain economy (and we've lasted through several recessions), you need to be able to protect yourself. Fair enough--you'll always own your dedicated domain name (never us) and you'll be able to transfer the data to another web firm should the need come up. However, you will not have the exclusive GlitterPaw software that runs the site.
What do I do when the website is done?
We'd like to help you create a post-launch schedule of how you can keep updating your website on your own or have us do it for you. The more you update and expand your site, the better chances you have to attract new customers.
Who edits my site? You? Me?
We can also set up a support plan for the store who needs us to edit your site throughout the year.
Where is my website hosted?
Do you handle SEO? Oh, what is SEO?
First, Search Engine Optimization, better known as SEO, is the process of tweaking your website so search engines better understand what services you provide or what products you sell. We hope to get that right when the site goes live, but sometimes search engines (ahem, Google) make that difficult until the site is up and indexed (found) in search engine results.
What we do: Google Search Console Analysis • Google Analytics Analysis • Keyword Report: What works? What's broken? What's needed? • Basic SEO Fixing: Page Titles; Meta Descriptions; 301 Redirecting Dead Pages • Website Content Fixing: Rewriting Bad Keyword Stuffing; Bulking Up Thin Content; Adding IMG ALT Attributes; Adding/Correcting HTML tags; • Blog SEO Fixing: Review/Improving Blog Tags; Recommending New Blogs; Fix Meta Descriptions • Website Structure Fixing: 404 Error Page Adding/Updating; Add Nofollow to Overhead Pages; Adding/Updating XML Sitemap; Adding/Updating Robots.txt •
What we don't do and you shouldn't pay people for: SEO plans based on number of keywords, search engine "submission," link building, on-page optimization, keyword density, directory submission.
You'll learn a lot about SEO and what we do if you take some time to read our SEO page.
What about email?
What's a secure website? What's a secure certificate?
As your web hosting company we have to order the secure certificate for you. Typically we order them from Stellium Networks since they are less expensive than others. The cost of the certificate is about $139 (subject to change), which you will need to pay for using a credit card. There are different version of certificates that will either verify your domain ownership or verify that you are a legitimate company. The higher level certificates are more expensive and will provide a greater level of trust to your customers.
How do I see who's coming to my site?
Our built-in tracking is a resource hog and will require you to have a larger than normal hosting plan with us. Depending on your website activity you might even need a dedicated server with a large hard drive to store all that data.
What if in a year, I want to change the design of my site?
Remember, redesign is not a seasonal activity. Your return customers will become irritated if your website is not the same as they expected it to be last time they were there. Inevitably, they've returned because something they saw earlier caught their memory. Don't alienate them by mixing it up too much, or just for the sake of it.