Have you thought about your jewelry digital marketing plan now that your jewelry website design is finished?
If you're like most people, by the time the setup of your website is complete you will feel like you need a vacation and never want to hear the word "website" again.
We git it. It's okay to take a respite from working on your website. Even though we do the bulk of the work to set your jewelry website up there's still a lot of that tedious information you had to give us and all the steps to get the site launched. It might have felt like forever.
You've spent lots of time creating the best jewelry website design for yourself, we bet you just want to forget about it an move on now.
We wish it was still 1997 and you could simply move on to the next project after launching your website, but things are not that simple any more.
Once your site is launched there is a honeymoon period during which the search engines will read your website and figure out how to rank you organically. It could take days, weeks, or months for Google to work through all the pages of your site.
During this honeymoon period you should be announcing your website to your existing customers and on all your social channels.
We recommend waiting at least a month before you engage in any ongoing search engine optimization work. Your website will need that time to accumulate the needed usage data for the SEO service.
Our Digital Marketing Services For JewelersWe offer:
- SEO for jewelers and jewelry ecommerce website SEO
- A way to track the ROI of traditional marketing using your website
- Management of your Google Ads
- Instagram Marketing for Jewelers
Search Engine Optimization
Search Engine Optimization, better known as SEO, is the process of tweaking your jewelry website in such a way that you are giving your customers the information they need to make a purchase decision.
Google provides guidelines of how to modify your website to give people what they want. If you optimize according to those guidelines you are more likely to rank better in search results while also attracting happy customers.
Tracking Offline Marketing
Why aren't people running to your retail jewelry store when they see your offline ads? Is it true that fewer and fewer people are responding to your traditional media marketing?
It's more likely that people are still responding to your ads, you just didn't have a way to track the ROI, that is, until now.
Our GlitterPaw Software platform has built-in ways to track your traditional media.
Google Ads for Jewelers and Brands
Once you've optimized your website for content and usability you can consider paying for top placement in Google search results using Google Ads.
Optimize first. Ads second.
Paying for placement could jump you to the top of the search results page overnight.
Instagram Marketing for Jewelers
Social media is free until you factor in your time.
Our Instagram Management Service will handle all the hashtag research, posting photos, and replying to followers. We can even source the photos for you if you don't have the time.