(September 8, 2021) - 47 minutes
Over the last 50 years, the price of a US stamp has gone from 6 cents to 58 cents, a gallon of gasoline has gone from 36 cents to $3.50, and we’ve seen an evolution of all marketing and methods of business into the digital realm. What hasn’t changed are the evergreen methods of determining your closing ratios and calculating the return on investment of your advertising. Today, ROI and closing ratios and explaining how you can use your website and online marketing to improve them both.