Filter By Tag: "ecommerce"
Friday, May 28, 2021

050. Counting Pearls, Twitter Goes eCom, Weak Wi-Fi, and What the Hell is a Web Core Vital?

by
info@jewelerwebsites.com

Preview:
released May 28, 2021
(recorded May 26, 2021) - 1 hour, 5 minutes



How a Japanese Company Cut 80% of the Time Needed to Manually Count Pearls



Twitter CFO Ned Segal says e-commerce is becoming more important for the company

ALL THE BIGGEST ACCESSORIES TRENDS FOR SUMMER ARE ON ETSY

Google Offers Advice on Ranking Better

Stop Listening to Google’s Advice on Link Building

Vulnerabilities in billions of Wi-Fi devices let hackers bypass firewalls


...
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AT: 05/28/2021 06:25:43 PM   0 COMMENTS
Tuesday, May 18, 2021

047. Internet Sales Tax (Rethink Your eCom Edition)

by
info@jewelerwebsites.com

Preview:
released May 18, 2021
(recorded May 12, 2021) - 50 minutes



Introduction and caveat for today's show
Before we get into this topic we need to advise you that we are not certified public accounts, and we are not licensed as tax advisors at all. The information we are about to share with you changes all the time, and you are required to check your own local tax laws. There is no forgiveness if you do this wrong, and if you do it wrong, there will be penalties assessed by your government.

The only reason we know a bit about this is because we have to ...
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AT: 05/18/2021 08:56:04 PM   0 COMMENTS
Tuesday, May 11, 2021

045. Taking Back the Return Policy (An Exchange)

by
info@jewelerwebsites.com

Preview:
released May 11, 2021
(recorded May 8, 2021) - 1 hour, 38 minutes



Returns. The Cost. The Customer Satisfaction. The Financial Loss.

main sources: mytotalretail.com / doddle.com

Too much time is spent focusing on the customer journey up to the point of purchase, but very little attention is given to the post purchase experience. Having a superior return policy can drive customer loyalty and repeat sales.

75 percent of respondents feel retailers should be doing more to improve their returns experiences
86 percent said that a po...
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AT: 05/11/2021 09:04:30 PM   0 COMMENTS
Tuesday, April 06, 2021

035. The Cost of Customer Retention with Email Marketing

by
info@jewelerwebsites.com

Preview:
released April 6, 2021
(recorded April 3, 2021) - 1 hours, 7 minutes



The cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast, we’re digging into details of how to retain your jewelry buying customers.

Sources:

Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 1

Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2

5 Ways Consumers Have Changed Since COVID-19 ...
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AT: 04/06/2021 07:06:39 PM   0 COMMENTS
Tuesday, March 02, 2021

025. Effective Product Descriptions (plus Hosting Scams and Microsoft Heatmaps)

by
info@jewelerwebsites.com

Preview:
released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes



Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."



Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...
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AT: 03/02/2021 09:00:38 AM   0 COMMENTS
Friday, January 29, 2021

016. Small Steps for Improving Your eCommerce

by
info@jewelerwebsites.com

Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes



Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "

- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
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AT: 01/29/2021 07:35:52 AM   0 COMMENTS
Friday, January 08, 2021

010. Rebuilding Your Website, Part 2: Platform Comparison Study

by
info@jewelerwebsites.com

Preview:
released January 8, 2021
(recorded January 5, 2021) - 1 hour, 45 minutes



We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw


REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new design will convert as well as your old design. Of course if your old design isn't converting at all, then sure, go ahead and start over.

When you are staying on the same platform, the better idea is to change o...
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AT: 01/08/2021 04:55:52 PM   0 COMMENTS
Friday, January 01, 2021

008. 2021 Forecasting

by
info@jewelerwebsites.com

Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes



APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.

What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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AT: 01/01/2021 01:21:20 PM   0 COMMENTS
Tuesday, December 22, 2020

005. Removing the Guesswork in Personalization

by
info@jewelerwebsites.com

Preview:
released December 21, 2020
(recorded December 20, 2020) - 58 minutes



a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.

Matt and George talk about the changes in seasonal buyin...
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AT: 12/22/2020 07:27:39 PM   0 COMMENTS
Friday, December 11, 2020

002. If You Do Anything, Start

by
info@jewelerwebsites.com

Preview:
released December 11th, 2020
(recorded December 10, 2020) - 60 minutes



a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.

Big takeaways:

• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...
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AT: 12/11/2020 08:26:40 PM   0 COMMENTS
Tuesday, December 08, 2020

001. The Modern Shopper and the Rise of BOPIS

by
info@jewelerwebsites.com

Preview:
released December 8th, 2020
(recorded December 5, 2020) - 66 minutes



a) Introduction: George and Matt talk about their experiences from their earliest uses of the internet (George in 1996 and Matt in 1988!) and what 2020 has impressed upon us when it comes to changing how we listen to jewelry consumers.

b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is it, and why you are behind if you've not explored it and integrated it onto your shopping cart.

c) Don't Take Our Word For It: We cite the survey from McKinsey published on Novembe...
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AT: 12/08/2020 07:51:12 AM   0 COMMENTS