What is a jewelry website template/theme?
Before we dive in we should tell you that "themes" and "templates" are the same thing and we use them interchangeably depending on who we are speaking to. We actually prefer the term "theme" because it doesn't carry the stigma of being a "cookie cutter" website.
In technical terms, our website themes are actually frameworks in which you organize all your content.
In non technical jewelry terms...
When you make an engagement ring from scratch you start with a sketch, raw metal, a casting mold, and a bunch of stones. How you put it together depends on your experience, vision, type of metal, and the quality of the stones.
Better metal and stones can make any setting style look amazing.
Now consider...
Our Glitterpaw Platform is the metal we build your jewelry website with, and the theme is the style of the mounting. The final look of the jewelry website design will only be as good as the stones and the finishing touches you give us, such as, all the photos and written content.
You can take any prebuilt jewelry website design theme and do almost anything with it. The style of the header and the footer are technically the only real differences between the themes.

transforms
into...
Choosing your own jewelry web design theme
Pay close attention to the differences in the headers and footers of each of the website framework examples you see below. The same functionality can be inserted into the main body content area of any of them, although some website features do flow better in specific themes.